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TikTok Marketing your comprehensive guide

TikTok is one of the leading social media platforms that have emerged recently and have attracted tens of millions of users around the world within a few months. If you are thinking of marketing through TikTok and investing this unique networking space in promoting your product or service, then you need a coherent strategy that will enable you to reap satisfactory results from your marketing campaign. In this article, we will provide you with golden strategies and steps to ensure an effective and successful marketing campaign.

What is the TikTok app?

TikTok is a social networking application specialized in publishing, displaying and sharing short videos. It was first launched in 2016 in its Chinese version known as Douyin, and soon programmers designed another version directed to users around the world under its current name “TikTok” in 2017. It was not available to users Until the fall of 2018, when the app merged with another Chinese social networking service, Musical.ly

The company that owns both the Chinese “Doyen” and the global “TikTok” versions is a Chinese company known as “ByteDance”. TikTok users can post and share short videos, ranging in length from 15 seconds to three minutes, that vary in nature from funny and entertaining videos to educational or awareness clips.

Here are some interesting statistics that may encourage you to monetize this application in a successful and correct way:

  • There are over 690 million monthly active users of the app, which is a huge number that indicates the huge popularity the app has gained over the past few years.
  • 18% of users around the world who connect to the Internet periodically use the TikTok application, and their ages are between 18-64 years. This means that you have a wide range of customers to target if you want to market your products or services through TikTok.
  • In 2020 alone, the app’s revenue was around $1.9 billion, and the app’s total value is estimated at $140 billion.

Features of TikTok

The application offers a number of services and features that have attracted such a large number of users to it. Perhaps the most prominent features provided by the application to its users are:

  • Huge user base, as you will have the opportunity to reach more than 500 million users around the world, and this in itself is a golden advantage for anyone who wants to promote through TikTok and offer its services or products to customers.
  • The possibility of investing in video marketing to the fullest extent, as the main material on which TikTok services depends are short videos. So you can focus well in this area of ​​marketing.
  • It provides unique in-app promotion and advertising services, most notably Brand takeover services, Biddable Ads, Branded lenses and other unique tools provided by the TikTok app.
  • The simple search and suggestions algorithms provided make the process of selling through TikTok and reaching target customers simple unlike the relatively complex algorithms upon which other social media such as Facebook, Instagram and Twitter are built.

Marketing on TikTok

Why do you use TikTok for marketing, especially since the main purpose of the application is entertainment and entertainment? Well, if TikTok is a field of short educational and entertaining videos, why not engage in it with a great list of entertainment videos through which to market your services or products?

In fact, many companies rely on humorous videos to attract customers’ attention to their products and gain their trust and admiration. In order to master the art of marketing through TikTok, you must be familiar with successful marketing methods and strategies in this field.

Marketing methods on TikTok

When it comes to marketing strategies, TikTok does not lag behind its big competitors, such as YouTube and Facebook, there are many ways you can rely on it. Marketing trends on TikTok include three main trends:

1. Marketing with your own channel

Most entrepreneurs who want to market on TikTok tend to create their own branded channel. Your channel will be your own playground in which you can publish any marketing or motivational videos targeting your company’s customer audience.

TikTok channel needs good management, commitment and dedication in generating and developing content. Here are some golden tips that will help you attract the largest number of followers and fans:

  • You should target the audience of customers who are interested in your product or service. What is the benefit that you will get from a hundred thousand followers of your channel, most of whom are not interested in what your company offers? How can you attract the right follower base? Well you simply have to create content that piques their curiosity.
  • Make sure to constantly generate content, and do not stop your followers. Constant interaction with followers consolidates your brand or project idea and motivates them to try the product or service that you continue to provide in your videos.

2. Influencer Marketing on TikTok

Influencer marketing is one of the strategies that have shown great success over the past few years, and the most prominent marketing trends pursued by companies in large media, such as YouTube and Facebook. This method is based on marketing products or services through pages or people who have a large base of followers or fans.

Within the TikTok platform, you can ask the influencer to review your product, suggest it, or suggest it to followers through the videos that he shares with them on his page. Of course, if you want to get the maximum benefit from this marketing strategy, you must choose the right influencer. Here are some golden points that will make it easier for you to employ this method and guarantee you a successful marketing campaign through TikTok:

  • Make sure that the audience of your chosen influencer includes the target audience of your service or product, because the main purpose of influencer marketing is to interact with this segment and entice it to buy the product through influencers.
  • You don’t force the influencer to display your product, they know exactly how to present the marketing through their channel, and they have their own style that they like to their audience. So it’s best to let the influencer choose the way he sees fit in presenting your product or service.
  • If you want the Influencer to showcase the Product through its use, the Product must be a part that the Influencer traditionally uses or relies on, otherwise your Product will look like an intrusive video, and you won’t get the attention of your followers.
  • Professional promotional videos with a high level of montage may seem the perfect idea to showcase any product. Well, this does not apply to the TikTok platform, most of the followers like simple videos, because the core of the platform is based on this idea. So let the influencers know the best way to display videos through their channel.

3. Use of paid ads

TikTok started using some paid ads in the form of short promotional videos since 2019. Now the platform has an official sponsored ads system so that users, individuals and companies, can market through TikTok and place their own ads.

The types of advertisements that the company has included in its acceptable list include the following:

  • Brand takeover: This term means sponsored material that is similar to the nature of the platform on which it is published, and in the case of TikTok it will be limited to short videos.
  • The original ads In-feed native video: This refers to the type publish promotional videos for companies by the company owner of the application and proposed to the users, in a manner similar to what you do Facebook and YouTube.
  • Branded hashtags: It is the most popular type adopted by many companies and entrepreneurs who want to market on TikTok, and includes promoting a specific product or service through the famous “hashtag challenge” within the application.

Marketing Strategies on TikTok

As we mentioned, there are three main directions or ways to promote through TikTok. Of course, you are not obligated to choose one of the methods, as there are many companies that employ the three methods in order to promote the brand through TikTok.

Whatever method you choose to manage your marketing campaign, you must master it and understand the keys to success in it, and below we will list the most prominent golden strategies to ensure satisfactory results from marketing using TikTok:

1. Generate interactive content

As we indicated, the vast majority of TikTok users are from the golden generation, or as they call it, Generation Z, and this generation in particular loves interactive things and loves challenges and responds to interactive content much more than traditional content.

So you should think about how to motivate this large audience of potential customers, and the main way that will ensure you a wide interaction is by producing videos that encourage customers to interact with your products or services.

One of the distinctive experiences, for example, is one of the restaurants in China that presented a request entitled “Your Special Request” in the list of available requests, in which the customer can order any combination of foods he wants. It was then that customers started ordering, photographing and posting their own food on their TikTok accounts, and soon because of this option, this restaurant became popular not only locally but also internationally.

2. Use the right hashtags for SEO

It is no secret to you that the searches conducted by users, whether on search engines or through the search engine within the means of communication, are the main source of likes and follow-ups. Therefore, taking into account the SEO element of the hashtag that you associate with your videos is very important to attract new followers to your channel.

How can you improve the SEO of videos on TikTok? Well it’s simple all you have to do is choose the popular hashtag for your content. If you do not have any idea about the appropriate hashtags for your content, you can simply use the TikTok application search engine and type any word related to the video content and the famous hashtags will appear in this context.

There is no limit to the number of hashtags you can include with a video but there is an upper limit of 100 characters you can type in a video post.

Hashtag marketing is essential, so you should focus on two or three popular and frequently used hashtags on the topic of the video, while leaving room to write an appropriate and interesting description for the video. Don’t fill the video description with hashtags without any phrases as that will be too traditional and won’t set you apart from other marketers.

3. Be quick to keep up with developments

By developments, we mean “Trends”, which are the topics that are traded and spread widely within a short time among users. This strategy is very important, especially in the event that there are trends related to the product or service that you are targeting through the TikTok marketing campaign.

For example, new challenges arise around a particular activity in which the device, tool, or product you adopt plays a primary or even subsidiary role in its achievement. In this case, you will have in your hands a golden marketing leaf that you should never lose. Keep in mind that trends are quick to appear, sudden, and ephemeral as well, so you need to be fast and responsive.

4. Maintain a constant pace of interaction

You should permanently connect your followers to your channel if you want to break their psychological barrier towards your product or service. It takes a lot of persistence and patience to win customers, especially loyal customers . So you have to manage your channel properly. Try to post videos regularly, keep diversity and don’t make your channel a single type of video.

The second tip here is to make sure that the content you post on your channel is interactive. It is not enough to impress your followers; Since you can get more than that, how? Well, interactive content drives followers to share videos with others and interact through them, and this will bring crowds of followers to the primary content source, which is your channel.

5. Hire professional marketers

If you do not want to enter the world of marketing through TikTok and learn the correct strategies for a successful employment of this platform, then the perfect solution for you is to hire professional marketers and content managers specialized in e-marketing and publish professional and thoughtful content in social media.

Although TikTok marketing is still in its prime and has not reached the level of its giant competitors such as YouTube and Facebook, the successes achieved by many companies and entrepreneurs through promoting the brand through TikTok suggest a very promising future for the field of marketing using the TikTok platform.

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